Are you trying to increase the reach of your business? If you answered yes, then you should consider optimizing your search engine presence. Considering that nearly all people with internet access use search engines to scour information about products and services they’re interested in, you can have plenty of opportunities to grab the attention of potential customers and turn them into brand advocates. There are two ways to generate traffic through search engines: pay per click advertising and organic search optimization. Keep reading to learn the key differences between the two.
Pay Per Click Advertising
If you often use search engines like Google and Bing, then you probably notice that they serve ads usually found on the top or at the side of the organic search listings. These ads are placed in a prominent location to capture the attention of their users. Search engines use sophisticated algorithms to ensure that the ads show up for the most relevant keywords and to those that best match the target user demographic. This is why it is crucial to find the best Search Engine Optimization Agency in your local area.
The primary advantage to investing in PPC is that you can improve visibility and drive traffic to your site almost instantly. This proves particularly useful for brand new websites. By purchasing ads for profitable keywords related to your business, you can reach your target audience without having to do a lot of optimization enhancements.
Of course, the downside is that your visibility vanishes completely as soon as you stop bidding for keywords. You need to shell out money to run your PPC campaigns regularly. If you’re a small startup company, this can be quite expensive to sustain.
Search Engine Optimization
If you want to get free traffic from search engines, then search engine optimization should be a must-have in your overall strategy. This is the process of optimizing your website in such a way that follows the quality guidelines of search engines. By using effective SEO techniques, you can have a higher chance of showing up on the first page for keywords used by prospective customers.
Obviously, the advantage of using SEO Experts is that you get to enjoy a steady stream of targeted traffic after reaching the first page. If you target the right keywords, there’s an excellent chance that visitors will convert into real, paying customers.
Climbing the ranking ladder, however, is easier said than done. There are a lot of factors that influence where your web pages rank in the search index. It can be overwhelming to learn about the different techniques involved in SEO. And even if you do things correctly, it can take months before you see noticeable improvements in search engine visibility.
So which to chose?
By now, you should have a much better understanding of the differences between PPC and SEO. Each comes with its set of advantages and disadvantages. For maximum search engine visibility, it pays to leverage both techniques. While implementing SEO strategies for your website, you can try investing in PPC to gain traffic right away. Over time, you can reduce or completely stop spending money on ads especially if you’re already on the first page of the organic rankings.